The Family Trees of United and Continental

http://boardingarea.com/blogs/thingsinthesky/2010/07/30/guest-post-the-family-trees-of-united-and-continental/

What might air travel be like tomorrow, if airlines start using the latest social media tools today?

http://simpliflying.com/2010/what-might-air-travel-be-like-tomorrow-if-airlines-start-using-the-latest-social-media-tools-today/

Luxury Auto Brands and their Presence in Social Media

MH Group Communications and Forum Strategies & Communications performed a comprehensive analysis of luxury auto brands and their presence within social networks

Two key measures

• Community Index: Numerical calculation based on total Facebook friends, Twitter followers, YouTube channel subscribers & Flickr group members, with a growth-rate factor applied

• Conversation Index: Numerical calculation based on total Facebook comments, Twitter Tweets, YouTube video posts & Flickr photo posts, with a growth-rate factor applied

Identification of Trending Topics and Strategic Opportunities

• Key subjects of SM conversation about luxury auto brands
• Key SM trends affecting luxury brands in general

http://www.forumstrategies.com/pdf/AutoStudy.pdf

Landor’s 2010 trends forecast

Market trends and their impact on brands

including:
• Mich Bergesen on financial services
• Alex Do on social media
• Peter Knapp on airlines
• Jason Little on design
• Russ Meyer on green
• Susan Nelson on consumer spending
• Scott Osman on corporate social responsibility
• Lulu Raghavan on hospitality
• Luc Speisser on food and beverage

http://www.wpp.com/NR/rdonlyres/F0A44DC6-FE2B-420D-AF6C-8B60A59EEA24/0/landor_trends_forecast_dec09.pdf

House of Quality

http://www.webducate.net/qfd/qfd-hoq-tutorial.swf

House of Quality is a diagram, resembling a house^[1], used for defining the relationship between customer desires and the firm/product capabilities. It is a part of the Quality Function Deployment (QFD) and it utilizes a planning matrix to relate what the customer wants to how a firm (that produces the products) is going to meet those wants.