Luxury Auto Brands and their Presence in Social Media

MH Group Communications and Forum Strategies & Communications performed a comprehensive analysis of luxury auto brands and their presence within social networks

Two key measures

• Community Index: Numerical calculation based on total Facebook friends, Twitter followers, YouTube channel subscribers & Flickr group members, with a growth-rate factor applied

• Conversation Index: Numerical calculation based on total Facebook comments, Twitter Tweets, YouTube video posts & Flickr photo posts, with a growth-rate factor applied

Identification of Trending Topics and Strategic Opportunities

• Key subjects of SM conversation about luxury auto brands
• Key SM trends affecting luxury brands in general

http://www.forumstrategies.com/pdf/AutoStudy.pdf