AirAsia.com
Professional Diploma Program in Logistics and Supply Chain Management Project Studies – Enabling Technology in Airline Industry
By
WONG Pui Man, Cary
March 2009
CONTENTS ..............................................................................................................................................................2
ABSTRACT..............................................................................................................................................................3
COMPANY BACKGROUND..................................................................................................................................4
BUSINESS PROCESS AND OPERATION..........................................................................................................5
LOW COST CARRIER (LCC) BUSINESS MODEL...............................................................................................7
BUSINESS MODEL.............................................................................................................................................7
COMPETITIVE ADVANTAGES .........................................................................................................................8
SWOT ANALYSIS...............................................................................................................................................8
MAJOR CHALLENGES ......................................................................................................................................9
VALUE CHAIN ANALYSIS ...............................................................................................................................9
IT IMPLEMENTATIONS AND STRATEGIC ALIGNMENT..............................................................................10
CURRENT STRATEGIC IT IMPLMENTATION .............................................................................................10
POTENTIAL STRATEGIC IT IMPLEMENTATION........................................................................................11
REFERENCES........................................................................................................................................................14
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