http://www.flightglobal.com/articles/2010/03/24/339881/airline-ffps-remain-strong-marketing-tools.html
It's official: airline seats remain the most powerful currency in the world of customer loyalty. That was one of the overriding conclusions of the Airline Business/Global Flight Loyalty 2010 event held in Kuala Lumpur in February and it was no small comfort to the industry's leading airline frequent flyer programme experts gathered to debate the future of their corner of the air transport business.........
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