Analyzing the Strategies of LCCs and FSCs in Southeast Asia

http://www.aerlines.nl/issue_36/36_Cheng_LCCs_FSCs_SEA.pdf
This paper firstly seeks to analyze the contemporary developing environment of the airline industry in the Southeast Asia, particularly addressing to the issue of competition between Low-Cost Carriers (LCCs) and Full Service Carriers (FSCs). Second, it discusses and compares the differentiation of their strategies adopted in achieving customer satisfaction through maintaining customer relationship by adopting proper customer relationship m anagement (CRM) customer value management (CVM). Finally, the paper provides a conceptual framework for airline managers in considering their winning strategies for the next battle in running their airline business.