For us, engagement is about building a real community and strengthening the brand relationship with our global influencers including press, analysts, customers and techies. While we're continually learning and adjusting our activities and approach, here's a snapshot of what has helped us build an engaged community on Facebook:
http://socialmediatoday.com/lkniffin/240868/lucky-7-tips-successful-engagement-facebook?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Social+Media+Today+%28all+posts%29&utm_content=Twitter
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